TSC Him & Her Show: PureWow with Mary Kate McGrath


( 1:00 ): Welcome to TSC Him & Her Show. Today we are interviewing Mary Kate McGrath the Editor-in-Chief of PureWow. It is a media company that publishes women’s lifestyle content and has been recently been acquired by Gary Vee. ( ep. 51 )

( 1:40 ): TSC Him & Her Show is hosted by myself, Lauryn Evarts and my husband Michael Bosstick, the fake cougher.

( 3:30 ): Thanksgiving is right around the corner. Michael is not a huge fan. Let’s get into the nitty gritty of why.


( 8:00 ): HIM TIP: if you’re trying to be an early riser move your alarm AWAY from your bed. 

( 10:15 ): HER TIP: Cami, from Shop C Dahl & TSC Secret Facebook recommended, The Little Book of Skincare. It’s something everyone should read. 

( 14:30 ): Today we’re joined by Mary Kate McGrath who has over a decade of experience in print publishing before joining PureWow to pursue online media. Mary Kate is someone you’d want to get rosé with on a Sunday.


( 15:30 ): Lauryn asks: “Tell us how PureWow came about.”

( 20:35 ): Michael asks: “How difficult was it to capture a readership?”

( 22:05 ): Lauryn asks: “How have you guys had to evolve your strategy on Instagram from when you started to now?”

( 25:50 ): Lauryn asks: “How can a user that’s an influencer get their Instagram seen more?”

( 28:45 ): Lauryn asks: “What about with Snapchat & Twitter?”

( 33:20 ): Lauryn asks: “What does content creation look like on a day-to-day basis for PureWow?”

( 34:35 ): Michael asks: “How do you decide what gets through and what get’s chopped?”

( 38:50 ): Michael asks: “Give us the details on your Gary Vee story.”

( 42:35 ): Lauryn asks: “Tell us some books & resources you recommend.”

( 49:50 ): Michael asks: “What’s your advice for managing big teams & how do you grow when in a big team?”

( 55:50 ): Lauryn asks: “What are some tips for becoming more self-aware?”

( 59:40 ): Lauryn asks: “What’s your number one tip for aspiring business women or men?”

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Mary Kate’s Inspiration 

+ The Daily Podcast

+ Acupuncture ( Shelly Goldstein )

+ Schedule time for yourself

create strategic future by design the skinny confidential

( more details

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For a chance to win 5 of my favorite beauty products & a popsocket leave your number one beauty tip on my latest IG post.

We love you guys and thanks for listening. Hope you have a wonderful Thanksgiving!

If you rate the podcast & send a screenshot of your review to asklauryn@theskinnyconfidential.com you’ll get my 5 secret beauty tips!

If you have a question for us or want to request a guest, comment on our Instagram’s ( @theskinnyconfidential & @michaelbosstick )  or ask us in TSC Him & Her Podcast Facebook group. Thank you for your attention and support!

lauryn, x

+ find more PureWow: Facebook | Instagram | Website | Mary Kate IG

++ mentioned in this episode: Burlap & Crystal | Family Dynamics | Pumpkin Roll

+++ this episode is brought to you by Fab Fit Fun. Enter the code SKINNY for $10 off your first box at FabFitFun.

tsc his & her podcast subscribe | by the skinny confidential


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